Equip your sales team to influence buyers, qualify smarter, and convert faster - with the frameworks, tools, and confidence to thrive in today’s market.
The Quiet Truth High Performing Sales Leaders Aren’t Saying Out Loud:
Maybe your team is working hard – but they’re not winning enough of the right deals.
Maybe they’re busy – but not influencing decisions early enough.
Maybe you’ve invested in training before – but nothing stuck, and results stayed flat.
Or maybe… they’ve hit a ceiling.
Not because they lack talent – but because they lack the modern frameworks buyers demand today.
If any of that resonates, keep reading.
Because you don’t need more scripts, tips, or playbooks.
You need a complete reset in how your team creates influence and drives revenue.
Why Traditional Sales Training Fails
Here’s what the data shows:
67% of deals stall because reps can’t create buyer urgency
84% of buyers feel sellers don’t understand their business
Most sales teams are trained to pitch products instead of shaping decisions
- The learned skillsets aren’t embedded and embodied into the day to day practices
Traditional training focuses on activity, not influence.
But today’s buyers are smarter, faster, and more skeptical than ever.
The Salespeople of Influence™ Incubator flips the model.
We equip your team with the mindsets, frameworks, and tools they need to drive commercial outcomes in modern, complex buying environments.
Is This Your Team?
Do they know how to influence a buyer’s thinking early by practicing what they have been taught – or are they chasing deals too late because their training notes sit in a drawer?
Are they qualifying on hope instead of insight – wasting energy on the wrong opportunities?
Are your A-players carrying the weight while others coast – risking revenue leaks and burnout?
Are they pitching features and benefits instead of helping buyers create business cases?
And maybe, deep down, are they losing confidence because buyers control the conversation?
If this sounds familiar… your team doesn’t need another product demo training or get taught how to close a deal.
They need a complete influence based Quota Reset.
The Story That Is The Same The World Over
As a sales coach for all types of sales professionals from Harvard MBAs to Leeds School of Business Undergrads to Corporate Sales guns and yes… even sales leaders..
It’s so easy to tick off…
Pipeline. Numbers. Forecast.
All perfect.
But one extremely important question fails to get answered…
‘What’s the business case for the buyer?’
Silence.
That’s the gap.
The Salespeople of Influence™ Incubator exists to close it – equipping reps with the mindsets, language, and frameworks that move deals forward with speed and confidence.
And at the same time ensuring businesses can better predict pipeline and leaders can improve forecast accuracy – impacting revenue and profitability.
The Salespeople Of Influence Incubator
This isn’t traditional training.
It’s a commercial coaching system designed to:
Build buyer trust and influence earlier in the cycle
Equip reps to quantify, qualify, and convert
Help your team handle complex deals with clarity and confidence
Align reps with leadership goals, revenue targets, and pipeline predictability
How The Incubator Transforms Sales Performance
Inside the SPI Incubator, your team will learn to:
Step 1 – Shift from Pitching to Positioning
We reframe how reps open conversations, focusing on buyer priorities over product pitches to master and match lead quality.
Step 2 – Create Buyer Urgency
Through proprietary frameworks, your team learns to uncover trends, triggers, tensions, truth and timelines that shape decision-making.
Step 3 – Quantify the Business Case
Using the BOTCH™ and R.I.S.K. Frameworks, reps surface the real risks, hidden costs, and untapped opportunities that buyers care about most – economic and emotion.
Step 4 – Master the Qualify-to-Convert Process
We apply the C.L.E.A.R.™ Framework to help reps qualify deals faster and with more precision, improving pipeline accuracy.
Step 5 – Influence Through Insight, Not Information
Your team learns how to coach buyers – not just sell to them – using strategic questioning and consultative influence through demos, presentations and proposals.
Step 6 – Handle Deal Resistance Like a Pro
We equip reps to manage objections proactively and recover stalled opportunities using the R.E.W.I.R.E.™ Mindset Model
Step 7 – Align with Leadership Priorities
We sync team activity with leadership frameworks – ensuring reps and leaders share the same definitions of deal quality, forecasting confidence, and revenue predictability.
The Levels of the Sales Leader of Influence
The Levels of a Salesperson of Influence™
Professional → Own Your Value & Authority HOW: Master your money, identity, and positioning to build credibility buyers trust.
Partner → Co-Create Client Success HOW: Shift from pitching to collaborating – deepen relationships and deliver measurable outcomes.
Pathfinder → Guide the Buyer Journey HOW: Influence decisions by helping buyers navigate complexity with clarity and confidence.
Pacesetter → Lead Through Consistency HOW: Model the discipline, accountability, and precision needed to set the performance standard.
Pioneer → Become Your Own CEO ⭐ HOW: Step into salespreneurship – take full ownership of your results, reputation, and revenue impact. Build your personal brand, influence buyers, and position yourself as the trusted authority.
Each level builds buyer influence, confidence, and conversion capability – creating high-performing reps who sell smarter, faster, and with greater impact.
What Makes This Approach So Unique
Learn Online. Practice Live.
Immediate access to SPI resources and frameworks inside the Sales Leadership Academy, combined with interactive coaching sessions where reps apply concepts in real time.Frameworks That Stick.
We replace generic training with repeatable influence models that simplify complex selling: T4™, BOTCH™, C.L.E.A.R.™, R.E.W.I.R.E.™ and more.Aligned with Leadership.
SPI equips reps to speak the same commercial language as your leaders, connecting team activity to revenue predictability.
This Isn’t Just Skills Training. It’s Buyer Impact Transformation.
Inside the SPI Incubator, your team will leave with:
A repeatable sales influence system grounded in buyer psychology
A shared coaching language aligned with leadership frameworks
Tools to qualify smarter, close faster, and forecast accurately
Elevated confidence to sell consultatively, handle complexity, and drive outcomes
Proof This Approach Works
Zach Zimmerman,
Defense Tech | West Point + Harvard Business | Cyber Warfare Veteran
“Working with Bernadette transformed the way I approach sales. She goes beyond traditional frameworks and theory, bringing a deep understanding of human psychology and real-world experience to every session.
Through our work together, she helped me refine my message, deliver high-impact demos, and structure a compelling proof of concept that resonates with buyers.
Bernadette has a unique ability to push past surface-level tactics and into the core of what drives real sales conversations and decisions. Her coaching made a lasting impact, and I’d recommend her to anyone!”
Do You Fit Who This Was Built For?
The SPI Incubator is for AEs, BDRs, Account Managers, and Salespeople who:
🟧 Sell into complex, competitive environments
🟧 Struggle to influence buyers early enough
🟧 Want frameworks that drive measurable results — not scripts or one-off tips
🟧 Need alignment between team execution and leadership strategy
🟧 Are ready to become trusted advisors, not order-takers
Led By Bernadette McClelland
Global Keynote Speaker | Creator of The CoachSella™ and Revenue & Role Clarity System™
20+ years in commercial sales leadership
Former Tony Robbins Master Coach (APAC)
Mentor to Harvard MBA students and executives worldwide
Recognised by the U.S. Government as Top 1% of Global Sales Leaders
Proven record coaching leaders from burnout to Board roles, pipeline chaos to forecast precision, and under-acknowledgment to executive influence
This isn’t just theory.
This is the system I used to rebuild, reinvent, and scale – and now it’s yours.
Next Step...
Apply Now
Equip your team to influence buyers, qualify smarter, and convert faster.
👇 Apply so they can experience The Salespeople of Influence Incubator today.
Let’s build the kind of salespreneurship that means they become CEOs of their own business.
Here's What You Get
1. High Impact Coaching, Mentoring and Experiential Learning Every Other Week:
Not just leadership tactics, but an experiential and completely new way to 'do the work' and lead.
2. Proven Supporting Frameworks:
Venn models, 2×2 Matrices, and Value Frameworks that make complex ideas simple for you to plug and play and implement in real time, collapsing time.
3. Live Coaching Calls With Bernadette Every Month (Optional):
Not just leadership tactics, but an experiential and completely new way to 'do the work' and lead.
4. Full Access To The Academy Programs for 12 Months:
No rush, access to all Sales Leadership Academy programs, continuous support.
5. WhatsApp Group for On-The-Go Micro Coaching:
Micro Coaching: Receive daily support, feedback, and coaching in our dedicated WhatsApp group, creating a community of growth and connection.
7. High Quality Collateral and Tools:
Workbook and Links to all Downloads, AI Prompts, Tools and Models to use in real time with your team.
FREQUENTLY ASKED QUESTIONS
Yes, once your payment is processed, you will receive an email with your login details, granting you immediate access to the program.
You will have access to the system for 12 months from the date you joined. During that time you will have access to all updates so that your learning experience is always current.
The system is not suited for those looking for quick, effortless success. Each of our programs demand our clients ‘do the work’. It requires focus and consistent effort to apply the knowledge and achieve significant results. These are NOT information sessions. These are transformational experiences.
Our program stands out because it focuses on strategic, results-oriented frameworks rather than outdated digital marketing tactics. We help you deepen your conversations by co-creating wisdom driven, insights based, story focussed dialogues with your buyers and clients positioning you as respected industry resources.
Yes, absolutely. We have a private WhatsApp Group where you can ask questions and get support from others. This is a place where I offer micro coaching on a daily basis and share updates or information that you need to know.
Refunds are not available for this program. Upon payment, you gain immediate and full access to our comprehensive frameworks and systems, which represent the culmination of nearly 24 years of dedicated development and expertise. We encourage you to carefully consider if this program aligns with your needs and financial situation before enrolling. For those opting for the split payment option, please note that failing to complete your second payment will result in immediate termination of your access to the online program and removal from the WhatsApp support group.